Juice It Up unveils protein smoothies, build-your-own waffles

California-based Juice It Up is expanding its protein-packed smoothie lineup with The Strawberry Zone and The Berry Zone. Both contain 32 grams of protein in a medium size and join the original The Zone smoothie as part of a focus on health and fitness for the new year.

“We’ve seen a rise in demand for protein smoothies, “Juice It Up President and CEO Susan Taylor said in a company press release. “The Strawberry Zone and Berry Zone offer fruit-forward twists on our popular The Zone smoothie.”

Juice It Up is also introducing the Build-Your-Own Waffle, allowing customers to customize their snacks with fresh fruits, nut butter and more.

The offerings are available through March 31.