Nick Tsoulos, Nick Pashalis, and Marc Packer opened Avra Estiatorio in 2000 on East 48th Street as the room that set the NYC Greek seafood power-lunch template — 25 years on, it remains the Midtown East flagship of an Avra Group portfolio that now spans 4 NYC venues (48th Street + Madison + Rockefeller Center + 33rd & Ninth at the Farley Building) plus Miami, Beverly Hills, Dallas, and Boston by 2026. The format pivots on whole charcoal-grilled fish by the pound — lavraki, Dover sole, white snapper — flown daily from Greece, Spain, Portugal, and New Zealand, finished with olive oil, lemon, and sea salt; grilled octopus, lamb chops, and a deep Greek wine list fill out the supporting cast. Limestone floors, stonewashed walls, French doors, and an outdoor terrace evoke a Nafpaktos taverna transplanted to Midtown. No Michelin, no major NYT critic's review — the credential is sustained press and the 25-year-long power-lunch institution status itself. For NYC's defining Greek seafood power-lunch room.